A cookie is a small text file that a web site saves on your PC, mobile phone or other device, containing information about your browsing on that site.
The main purpose of our cookies is to improve your browsing experience. For example, to remember your preferences (language, country, etc.) during browsing and on future visits.
Most browsers are set to accept all cookies by default. You can:
- Set your browser to notify you before accepting cookies;
- accept or decline only certain cookies;
- reject all cookies.
Types of cookies:
First Party Cookies
They are stored by the domain (website) you are visiting directly. They allow website owners to collect analytics data, remember language settings, and perform other useful functions that help provide a good user experience.
This basically means the browser is able to remember key pieces of information, such as which items you add to shopping carts, your username and passwords, and language preferences.
These cookies collect information about how visitors use a website, for instance which pages visitors go to most often, and if they get error messages from web pages. These cookies don’t collect information that identifies a visitor. All information these cookies collect is aggregated and therefore anonymous. It is only used to improve how a website works.
These cookies allow the website to remember choices you make (such as your user name, language or the region you are in) and provide enhanced, more personal features. For instance, a website may be able to provide you with local weather reports or traffic news by storing in a cookie the region in which you are currently located. These cookies can also be used to remember changes you have made to text size, fonts and other parts of web pages that you can customise.The information these cookies collect may be anonymised and they cannot track your browsing activity on other websites.
These cookies are used to deliver adverts more relevant to you and your interests They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign. They are usually placed by advertising networks with the website operator’s permission. They remember that you have visited a website and this information is shared with other organisations such as advertisers. Quite often targeting or advertising cookies will be linked to site functionality provided by the other organisation.
Analytical cookies are used to track visitors on the website. How do they browse, how long are they staying, and what are they looking at, e.g. Also demography is part of an analytical cookie. They are essential in measuring the performance of a website and to optimize it. They can be witnessed as real management instruments.